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Father’s Day More Meaningful Due to COVID-19, But Gift Buyers Feeling the Pinch

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Father’s Day More Meaningful Due to COVID-19, But Gift Buyers Feeling the Pinch

June 19
20:58 2020
Father’s Day More Meaningful Due to COVID-19, But Gift Buyers Feeling the Pinch

London, UK – More than half of consumers agree that celebrating Father’s Day is especially important this year in light of the COVID-19 pandemic, according to a recent survey by Truly Experiences.

82% of people are celebrating the international holiday dedicated to dads. Of those celebrating, 87% plan to buy a gift for their father. However, the financial burdens from the global pandemic are forcing many consumers to cut back on their gift spending this year.

Half of those planning to buy a gift say they will be forced to spend less on their fathers this year due to financial hardships from COVID-19. This is compared to 21% who plan to spend more on an extra special gift this year. 29% say the coronavirus hasn’t affected how much they plan to spend.

As well as economic repercussions, families are having to change the way they celebrate with their fathers. In the face of social distancing and other COVID-19 related concerns, 46% will celebrate at home with their father and avoid going out.

For those who don’t live with their fathers, a virtual celebration is the next best thing. More than one fifth (22%) won’t see their father in person but will celebrate with him virtually. According to the National Retail Federation, 58% are more likely to celebrate Father’s Day virtually this year due to COVID-19.

While the budget for Father’s Day gifts may be tight this year, consumers are still placing a great emphasis on getting their fathers a gift that stands out.

43% say that finding a unique gift is the most important factor when buying a Father’s Day gift. 37% place the importance on finding a gift that creates a special memory, while 35% say a gift Dad will like is the most important thing to consider.

The survey also reveals how the current state of affairs has affected people’s relationship with their father. While 40% said it hasn’t changed their relationship, nearly a quarter (24%) said that the pandemic has brought them closer together. 17% claim the situation has made them more distant and 11% say they’ve gone crazy spending so much time with him!

As far as what fathers are hoping to receive this year, 91% of dads say that a gift experience or special outing with their loved ones is better than a materialistic gift.

When asked what would he wants most this Father’s Day, one respondent answered, “Spending face to face time with all my extended family members, especially those I have not seen since the pandemic started.”

Media Contact
Company Name: Truly Experiences
Contact Person: Rae Oliver
Email: Send Email
Phone: +44 203 890 3248
Address:Tower Bridge Business Complex, 100 Clements Rd Bermondsey
City: London SE16 4DG
Country: United Kingdom
Website: https://trulyexperiences.com/

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